It was also chosen to "flow" with her movements. In the video, Adele wears a floral long-sleeved gown designed by Dolce & Gabbana, which she chose herself the choice stemmed from the need for an outfit that would contrast the dark background. Let’s cover it this way on a different path. As we went along, we really built it together in terms of, we got it this covered this way. After we had a few that we were really happy with, then we started to play with the emotions, the prevailing emotion in the take, and also a different reading. Then we had some takes that were a little bit more about really what the song's about, letting go of that stuff and getting past that and being more celebratory. Some we did in a place that was emotionally more fresh. We looked at the song, the different layers of her vocals, that was one way to approach some layers. Last year, when all the information we had about Adele's 25 was a track list, one song's title quickly jumped off the screen: 'Send My Love (To. David Nail has recorded his own version of Adele's 'Send My Love (To Your New Lover).' David Nail struck cover-song gold with his stunning, story-flipping rendition of pop superstar Adele ’s. This was a riff on that idea, the idea being that there would be different takes of hers that might be coming from slightly different places in terms of her emotions and her performance and we would be layering them together. It related to one of the lines in the song actually, the line about letting go of her ghosts. In an interview with Entertainment Weekly, Daughters talked about development of the video, revealing: The video was directed by Patrick Daughters and filmed in London. Shortly afterwards, Billboard confirmed via Twitter that the video would debut during the Billboard Music Awards. On May 16, Adele posted a teaser of the video on her Instagram account confirming that it would be released on May 22. During a show in Stockholm, Sweden, Adele confirmed that she had shot a video for "Send My Love (To Your New Lover)," revealing that she would be dancing in the video.